Video: Bold new partnership aims to lower the cost of prescription drugs

Summary: The following article and video describe the partnership between Blue Cross Blue Shield and Civica Rx to lower the cost of generic medicines.

To ensure the ongoing affordability of generic medications for Americans, Blue Cross Blue Shield Association (BCBSA) and 18 Blue Cross and Blue Shield companies are committing $55 million to establish a partnership with Civica Rx to reduce the cost of generics for consumers. Civica was founded by national philanthropies and health systems to make quality medicines available and affordable.   “We believe everyone should have access to health care, no matter who they are or where they live,” said Scott P. Serota, president and CEO of BCBSA. “Through this partnership, we will push toward the vital objective of providing greater access to much-needed medications. As BCBS companies and Civica embark on this important work, we hope others will join us to achieve the change Americans want to see in the health care system.” Read the full announcement.  

Watch this video to learn how this partnership will generate hundreds of millions in savings that will be passed along to consumers, for The Health of America.   

Blue Cross Blue Shield Association is an association of independent, locally operated Blue Cross and Blue Shield companies.